sx77 Privacy Policy — How We Collect, Use, and Protect Your Personal Data
At sx77 we take data privacy seriously. This Privacy Policy explains exactly what personal information we collect from Pakistani players, why we collect it, how we use it, who we share it with, and what rights you have over your own data. Please read it carefully.
Your Privacy at a Glance
End-to-End Encryption
All data transmitted between your device and the sx77 platform is protected by 256-bit SSL/TLS encryption — the same standard used by major Pakistani banks like HBL and UBL.
No Data Selling
sx77 does not sell, rent, or trade your personal information to any third party for marketing purposes. Your data is used solely to operate and improve the sx77 platform.
KYC & CNIC Verification
We collect CNIC details to comply with age verification (21+) and anti-money laundering obligations. Verification documents are stored securely and never shared without legal basis.
You Stay in Control
You have the right to access, correct, restrict, and in certain cases delete the personal data sx77 holds about you. Submit a request any time via [email protected].
Transparent Cookie Use
sx77 uses only essential, functional, and analytics cookies. We do not use intrusive advertising trackers. You can manage cookie preferences via your browser settings at any time.
International Standards
Our data practices align with internationally recognised privacy frameworks. sx77 is operated under an international gaming license that mandates strict data protection obligations.
Table of Contents
1. Introduction
This Privacy Policy ("Policy") is issued by sx77 ("the Company", "we", "us", "our") and applies to all personal data collected through the sx77 website at https://sx77.pro and all associated services, mobile interfaces, live chat, and communication channels (collectively, the "Platform").
sx77 is committed to handling your personal information responsibly, transparently, and in accordance with applicable data protection obligations as required under our international gaming license. This Policy explains what data we collect, why we collect it, how long we keep it, and what your rights are.
By registering an account on the sx77 Platform, you acknowledge that you have read and understood this Privacy Policy. This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference.
2. Personal Data We Collect
sx77 collects personal data only to the extent necessary to provide and operate the Platform, fulfil regulatory obligations, and deliver a secure and personalised experience for our Pakistani players. The categories of data we collect are set out below.
2.1 Data You Provide Directly
| Data Category | Specific Data Points | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, gender | Account registration & KYC verification |
| Contact Data | Email address, mobile number, residential address | Account registration |
| Verification Documents | CNIC scan/photo, proof of address, selfie for liveness check | KYC verification process |
| Financial Data | JazzCash/EasyPaisa account number, bank account details, USDT wallet address | Deposit & withdrawal processing |
| Account Credentials | Username, hashed password | Account creation |
| Communications | Live chat transcripts, email correspondence, support tickets | Customer support interactions |
2.2 Data Collected Automatically
| Data Category | Specific Data Points | Purpose |
|---|---|---|
| Device & Technical Data | IP address, device type, operating system, browser type and version | Security, fraud detection, geo-restriction compliance |
| Usage Data | Pages visited, session duration, games played, bet history, click patterns | Platform improvement, responsible gaming monitoring |
| Transaction Data | Deposit and withdrawal amounts, timestamps, payment method used, transaction IDs | AML compliance, account management |
| Location Data | Approximate country and city derived from IP address | Geographic access controls |
3. How We Use Your Personal Data
sx77 uses the personal data we collect for clearly defined purposes. We do not use your data in any manner that is incompatible with the purposes set out at the time of collection. The primary purposes for which we process your data are:
- Account Management: To create, maintain, verify, and manage your sx77 player account, including processing PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and USDT.
- Identity and Age Verification: To confirm that you are at least 21 years of age and to verify your identity as required by our licensing obligations and anti-money laundering (AML) framework.
- Platform Operation: To deliver the core betting and gaming services offered on sx77, including cricket betting on PSL and international matches, live casino, slots, and Lucky Dice.
- Security and Fraud Prevention: To detect, investigate, and prevent fraudulent activity, duplicate accounts, money laundering, and other prohibited conduct as defined in our Terms & Conditions.
- Regulatory Compliance: To fulfil obligations under our international gaming license, including transaction reporting, AML monitoring, and responsible gaming obligations.
- Customer Support: To respond to your queries, complaints, and support requests submitted via live chat or email.
- Responsible Gaming: To monitor your gaming behaviour for signs of problem gambling and to enforce any deposit limits, cooling-off periods, or self-exclusion requests you have applied to your account.
- Communications: To send you transactional communications relating to your account activity such as deposit confirmations, withdrawal notifications, and security alerts. With your consent, we may also send promotional communications about bonuses and offers on sx77.
- Platform Improvement: To analyse usage patterns and improve the functionality, design, and content of the sx77 Platform for Pakistani users.
4. Legal Basis for Processing
sx77 processes your personal data on the following legal grounds, depending on the specific processing activity:
- Contractual Necessity: Processing required to perform the contract between you and sx77, including account creation, transaction processing, and delivery of gaming services.
- Legal Obligation: Processing required to comply with applicable legal and regulatory obligations, including AML requirements, age verification, and licensing conditions.
- Legitimate Interests: Processing carried out in pursuit of the legitimate interests of sx77, such as fraud prevention, platform security, and responsible gaming monitoring, where those interests are not overridden by your rights and interests.
- Consent: Processing based on your freely given, specific, informed consent — primarily for optional marketing communications. You may withdraw your consent at any time by contacting [email protected] or adjusting your account notification preferences.
5. Data Sharing and Third-Party Disclosure
sx77 does not sell, rent, or trade your personal data. We share your data only in the following limited and controlled circumstances:
- Payment Processors: Financial data is shared with our payment processing partners — including JazzCash, EasyPaisa, and banking partners — solely to facilitate deposits and withdrawals. These partners are bound by their own regulatory obligations and data protection standards.
- Identity Verification Providers: CNIC and verification document data is shared with licensed KYC verification service providers to confirm your identity and age. These providers process data only on our behalf and under strict contractual controls.
- Game Providers: Non-identifiable session and gameplay data may be shared with third-party game providers to resolve technical disputes and ensure fair play. No personally identifiable information is disclosed to game providers beyond what is technically necessary.
- Regulatory and Law Enforcement Authorities: sx77 may disclose personal data to relevant regulatory authorities, law enforcement agencies, or courts where required to do so by applicable law, court order, or licensing obligation.
- Corporate Transactions: In the event of a merger, acquisition, or sale of all or part of the sx77 business, personal data may be transferred to the acquiring entity. Players will be notified in advance of any such transfer that materially affects their data rights.
6. Data Retention
sx77 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The general retention periods we apply are:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years after closure | AML & licensing regulatory obligation |
| KYC & Verification Documents | Duration of account + 5 years after closure | Regulatory requirement |
| Financial Transaction Records | 7 years from transaction date | Financial record-keeping obligation |
| Customer Support Communications | 3 years from last interaction | Legitimate interest / dispute resolution |
| Usage & Analytics Data | 26 months (rolling) | Platform improvement / legitimate interest |
| Marketing Consent Records | Until consent is withdrawn + 1 year | Compliance with consent obligations |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any individual.
7. Data Security
sx77 implements a comprehensive range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
- 256-bit SSL/TLS Encryption: All data in transit between your device and our servers is encrypted using industry-standard SSL/TLS protocols — the same level of encryption used by major Pakistani financial institutions.
- Encrypted Data at Rest: Sensitive personal data, including CNIC numbers, financial account references, and passwords, are stored in encrypted form using strong cryptographic algorithms. Passwords are hashed and salted and are never stored in plaintext.
- Two-Factor Authentication (2FA): sx77 offers 2FA for all player accounts to add an additional layer of security to the login process. We strongly encourage all Pakistani players to enable this feature.
- Access Controls: Access to personal data within the sx77 organisation is restricted on a strict need-to-know basis. Staff with access to personal data are subject to confidentiality obligations and regular security training.
- Security Monitoring: Our systems are continuously monitored for suspicious activity, intrusion attempts, and anomalous access patterns. We conduct regular vulnerability assessments and penetration testing.
8. Cookies and Tracking Technologies
sx77 uses cookies and similar technologies to enable essential Platform functionality, remember your preferences, and understand how Pakistani players use the site. We do not use intrusive advertising or cross-site tracking cookies.
8.1 Types of Cookies We Use
- Strictly Necessary Cookies — Required for the Platform to function. These include session authentication cookies, security tokens, and load-balancing cookies. These cannot be disabled without breaking core Platform functionality.
- Functional Cookies — Used to remember your preferences such as language, display settings, and last-used payment method. Disabling these cookies may affect your Platform experience but will not prevent access.
- Analytics Cookies — Used to collect aggregate, anonymised data about how players navigate the Platform. This data helps us improve the sx77 experience for users in Karachi, Lahore, Islamabad, Faisalabad, and across Pakistan. These cookies do not identify individual users.
8.2 Managing Cookies
You can control and manage cookies through your browser settings. Most modern browsers allow you to block, delete, or receive notifications about cookies. Please note that disabling essential cookies will impair your ability to use the sx77 Platform. For guidance on managing cookies in your specific browser, refer to your browser's help documentation.
9. Your Data Protection Rights
sx77 respects your rights with respect to your personal data. Subject to applicable law and our regulatory obligations, you have the following rights:
To exercise any of the above rights, please contact our data protection team via email at [email protected] or through the 24/7 live chat on the Platform. We will respond to verified requests within 30 days. Please note that certain rights may be limited where sx77 is required to retain data under applicable legal or regulatory obligations.
10. Minors and Age Restriction
The sx77 Platform is strictly restricted to individuals who are 21 years of age or older. sx77 does not knowingly collect or process personal data from individuals under the age of 21. All accounts are subject to mandatory age verification using a valid Pakistani CNIC before any Platform feature — including deposits, gambling, and withdrawals — becomes accessible.
If we become aware that personal data has been collected from an individual under the age of 21, we will immediately suspend the associated account, delete all personal data collected, and forfeit any associated account balances in accordance with our Terms & Conditions.
If you are a parent or guardian and you believe that a minor under your care has registered an account on sx77, please contact us immediately at [email protected] so that we can take prompt action.
11. International Data Transfers
sx77 is operated under an international gaming license and may utilise data processing infrastructure and service providers located outside Pakistan. Where your personal data is transferred to a jurisdiction outside your country of residence, sx77 takes appropriate safeguards to ensure that such transfers are conducted in a manner that protects your data to a standard equivalent to the protections described in this Policy.
These safeguards may include contractual clauses with data processors that impose data protection obligations equivalent to applicable international standards, ensuring your personal information remains protected regardless of where it is physically processed.
12. Changes to This Privacy Policy
sx77 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data practices, regulatory requirements, or Platform functionality. When material changes are made, we will notify you by sending an email to the address registered on your account and/or by displaying a prominent notice on the Platform prior to the change taking effect.
The date of the most recent revision is displayed at the top of this page. We encourage you to review this Policy periodically. Your continued use of the Platform following notification of any changes constitutes your acceptance of the revised Policy.
13. Contact and Data Enquiries
If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data sx77 holds about you, please contact our support and data protection team through the following channels:
- Live Chat: Available 24/7 in English and Urdu via the chat widget on the Platform. Average response time: 3–5 minutes.
- Email: [email protected] — replies within 2–4 hours. Please use the subject line "Privacy Request" for data-related enquiries to ensure your message reaches the correct team.
Please note that all email addresses on this Platform are displayed as plain text only and are not clickable links. To contact us, please copy the address manually into your email client.